Initio Parfums Privés

— The Art of Attraction —

Magnetic. Powerful. Addictive.

The Initio Signature

— ✦ —

Initio Parfums Privés focuses on bold, emotional compositions crafted to create presence and impact. The house blends rich woods, addictive vanillas, musks, spices, and ambers — creating fragrances that feel sensual, powerful, and unforgettable.

Each scent is designed with intensity and depth, delivering strong projection while maintaining smooth elegance. Initio fragrances are known for their magnetic character and long-lasting performance.

At AuraVault by Maison Em, explore the most iconic Initio creations through curated decants — designed for discovery before commitment.

100% Authentic Fragrances

Sourced from verified retailers and trusted collectors.

Hand Decanted with Precision

Prepared in controlled conditions using premium tools and materials.

Curated, Not Crowded

Only the most addictive and high-demand fragrances make it into the Vault.

FLEXIBLE DISCOVERY

Explore through AuraKey, refills, curated discovery sizes.

All fragrance samples available on Maison Em are 100% authentic, independently rebottled and repackaged from genuine retail bottles by Maison Em LLC–FZ, Dubai, UAE.

Maison Em is an independent entity and is not affiliated with, endorsed by, or associated with any fragrance brands or trademark owners. All trademarks remain the property of their respective owners and are used for identification purposes only.